J2B Readers



(available spring 2015)


The story behind J2B Smarty Readers

lorgnette is a pair of spectacles with a handle, used to hold them in place, rather than fitting over the ears. It is derived from the French lorgner, to take a sidelong look at, and Middle French, from lorgne, squinting. They were invented by an Englishman named George Adams in the 18th century.


The lorgnette was usually used as a piece of jewelry, rather than to enhance vision. Fashionable ladies usually preferred them to spectacles. These were very popular at masquerade parties and used often at the opera. They were worn popularly in the 19th century.

Jean-Jacques Bill, former Top Manager at Polaroid and a friend of Thomas Daetwyler and Baurs, had the idea of re-inventing the lorgnette in a more fashionable and user friendly version with his long experience in the eyewear business.

Jean-Jacques and his wife

J2B Smarty Readers have all the advantages of reading glasses without being bulky in the jacket or handbag for people who need to just read the menu, the programme or to study the road map.

When Jean-Jacques and Thomas met Jean-Jacques sketched the first draft and after a long period of technical designing by Achim Beisswanger and his team, the ultimate J2B Smarty Reader developed.




The ultra thin reading front….



Easy-to-handle decorative presentation at the POS will stimulate buying desire